speaker-info

Bobby Peterson

President, My Coverage Plan Inc.

Bobby is an attorney and the founder and Executive Director of ABC for Health, Inc. (ABC) and founder and President of My Coverage Plan, Inc. (MCP) A 1987 graduate of the University of Wisconsin Law School where he attended on a Legal Education Opportunity Fellowship. At ABC, a nonprofit public interest law firm, Bobby assists low income clients with access to health care and coverage issues that range from terminations or denials to court actions and appeals to the Supreme Court of the United States. In 2010, with SBIR support, he founded a new subsidiary organization, My Coverage Plan Inc., an innovative new technology firm developing a TurboTax® type tool for health benefits that uses decision support technology to help providers to assist disparity patients to identify and optimize health care coverage and create a coverage road map. Bobby has written many consumer and professional publications and is the project director and principal investigator on numerous state, federal, and private foundation grants.

My Sessions

Digital Health: From Passion to Profit

De LaSalle Room

In this first of two-sessions series,┬áindustry veterans and SBIR awardees will share their experience turning ideas for digital health innovations into proven products. The healthcare industry provides many opportunities for solutions, such as mobile apps, e-health portals, point-of-care systems, diagnostic aids, remote reminders, and patient education. These product and service needs are driven by the […]

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Digital Health: The Building Blocks for Success

De LaSalle Room

In this second of a two-session series, two successful entrepreneurs, all SBIR awardees, will share their experience turning innovative products into successful operational companies. Small businesses developing solutions in healthcare experience the same commercialization challenges confronting innovators in a highly fragmented market. This panel will explore the challenges associated with positioning your products and sales […]

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